Costinel DOBRE

Studii doctorale

Cărți publicate

1. Costinel DOBRE (2007), Comportamentul consumatorului şi practica de marketing, Editura Mirton, ISBN: 973-661-596-0.
2. Costinel DOBRE (2006)- Publicitatea și promovarea vânzărilor, Editura Mirton, ISBN: (10) 973-661-882-X(13) 978-973-661-882-6.
3. Costinel DOBRE (2005), Publicitatea. Teorie şi practică, Editura Mirton, ISBN: 973-661-596-0.
4. Costinel DOBRE (2007), Marketing, Editura Mirton, ISBN: 978-973-52-0246-0 (coautor).
5. Dobre C., Calonfirescu, L., Cristea, B., (capitol în Applied Social Sciences. Administration an Management), Perspectives of Marketing Theory and Practice upon Corporate Brand Image Education, Cambridge Scholars Publishing, Newcastle,(10)> 1-4438-4425-X; (13):978-1-4438-4425-3.

Articole publicate

1. Dobre, C., Bezzaouia M., Milovan, A., M., Rusan (Joantă), R., Cultural differences and motivations for the purchase and consumption of the luxury brands, Romanian Journal of Marketing, Nr. 1, 2016, January- March.
2. Dobre, C., Milovan, A., M., Determinants of online store customer satisfaction, Revista Română de Marketing, Nr. 4, 2015.
3. Dobre, C., Dragomir, A. C., Milovan, A.M. (2013), A marketing perspective on the influences of waiting time and servicescape on perceived value, Management&Marketing, 1842-0206, No4, Vol. 8.
4. Dobre, C., Constantin, A., Bogdan, C., (2011): Perception And Consumer Attitude Towards Advertising, Proceeeding s European Marketing Academy, 2nd Regional conference, ISBN: 978-973-640-681-2
5. Dobre, C., Dragomir, A., Isac, F. L., (2011), Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature, Revista Română de Marketing, vol. 4, 2011, ISSN: 1842-2454; EISSN: 1844-6523.
6. Dobre, C., Constantin, A., (2010) “The Experiences of the Online Buyers”, in vol. Selected Topics in Economy & Management Transformation, II, 5thWSEAS International Conference on Economy and Management Transformation (EMT’10), Timisoara, Romania, 24-26 October, WSEAS Press, pp. 824-830.
7. DOBRE, C. (2010) Thoughts on the Chameleon Consumer and the Chaotic Marketing, Timișoara Journal of Economics, ISSN: 1842-7340, p. 73-79.
8. Dobre, C., Dragomir, A., Preda, G., (2009), Consumer Innovativeness: A Marketing Approach, Revista de Management și Marketing, nr. 2, vol. 4
9. Dobre, C., (2004), Considerations on Brand/Store Image and Consumer Behaviour Relationship, Marketing- International Conference Contemporary Significance and Perspectives, Universitatea Babeş Bolyai, Cluj-Napoca, ISBN: 973-656-851-2, p.161-171
10. DOBRE, C., Ciprian MAN (2003), Opinions on the Use of Cultural and Social values in Romanian Advertising, Strategijski manadzment. Casopis za Strategijski menadazment i sisteme podrske strategijskom menadzmentu, Subotica, Republica Serbia, ISSN: 0354-1.