Studii doctorale
Titlul tezei de doctorat
Cercetări de marketing în cadrul pieței vinului
Domeniul tezei de doctorat
Economie
Anul susținerii tezei
1998
Cărți publicate
- Costinel DOBRE (2007), Comportamentul consumatorului şi practica de marketing, Editura Mirton, ISBN: 973-661-596-0.
- Costinel DOBRE (2006)- Publicitatea și promovarea vânzărilor, Editura Mirton, ISBN: (10) 973-661-882-X(13) 978-973-661-882-6.
- Costinel DOBRE (2007), Marketing, Editura Mirton, ISBN: 978-973-52-0246-0 (coautor).
- Dobre, C., Milovan, A. M., Marketing online și social media. O călătorie în lumea virtuală a marketingului (2019), Editura, CH BECK.
Articole publicate
- Petrescu, M., Kitchen, P., Dobre, C., Ben Mrad, S., Milovan-Ciuta, A., Goldring, D. and Fiedler, A. (2022), "Innocent until proven guilty: suspicion of deception in online reviews", European Journal of Marketing, Vol. 56 No. 4, pp. 1184-1209. https://doi.org/10.1108/EJM-10-2019-0776 WOS:000782134700001
- Fine, M. B., Gironda, J. T., Petrescu, M., & Dobre, C. (2022). The Oscars: Friends and foes for millennials. Journal of Consumer Behaviour, Vol. 21( 6), 1494– 1505. WOS:000852985300001
- Dobre, C., Milovan, A.-M., Preda, G. and Naghi, R. (2023), "Post-purchase behaviour triggers in branded mobile shopping apps", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-08-2022-0357.
- Costinel Dobre *, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie, The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective, în J. Theor. Appl. Electron. Commer. Res. 2021, Vol. 16(7), 2532-2553; WOS:000737562900001
- Maria Petrescu, Costinel Dobre, Anca-Maria Milovan-Ciuta (2018), Social bonds and millennial consumers' activity in social networks, International Journal of Internet Marketing and Advertising, Volume 12, Issue 3. (ESCI)
- Milovan, A.M., Dobre, C., Moisescu, O., (2024), Boosting brand behavioral intentions via integrated explicit product placements in podcasts, Journal of Brand Research, https://doi.org/10.1016/j.jbusres.2024.115129. (AIS=2,090).
- Petrescu, M., Siqueira, J. R., Dobre, C., Mrad, S. B., Ciuta, A.-M., & Kara, A. (2025). Social comparison and self-determination in luxury consumption motivations. Psychology & Marketing, 42, 292–310. https://doi.org/10.1002/mar.22126. (AIS=1,702);
- Belaid, Samy; Fehri BELAID, Dorsaf; Fergurson, Ricky; Petrescu, Maria; Ben Mrad, Selima; Dobre, Costinel, "Brand value co-creation and transaction costs in private label relationships", Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-09-2023-0500. (AIS=0,699);
- Zeqiri, J., Koku, P.S., Dobre, C., Milovan, A.-M., Hasani, V.V. and Paientko, T. (2024), "The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies", Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-06-2023-0248 (AIS=0,699).
- Petrescu, M., Kachen, S., Dobre, C., Milovan-Ciuta, A., & Orzan, M. (2024). Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables. Journal of Marketing Communications, 1–22. https://doi.org/10.1080/13527266.2024.2328558
