Studii doctorale
Titlul tezei de doctorat
Cercetări de marketing în cadrul pieței vinului
Domeniul tezei de doctorat
Economie
Anul susținerii tezei
1998
Cărți publicate
- Costinel DOBRE (2007), Comportamentul consumatorului şi practica de marketing, Editura Mirton, ISBN: 973-661-596-0.
- Costinel DOBRE (2006)- Publicitatea și promovarea vânzărilor, Editura Mirton, ISBN: (10) 973-661-882-X(13) 978-973-661-882-6.
- Costinel DOBRE (2007), Marketing, Editura Mirton, ISBN: 978-973-52-0246-0 (coautor).
- Dobre, C., Milovan, A. M., Marketing online și social media. O călătorie în lumea virtuală a marketingului (2019), Editura, CH BECK.
Articole publicate
- Petrescu, M., Kitchen, P., Dobre, C., Ben Mrad, S., Milovan-Ciuta, A., Goldring, D. and Fiedler, A. (2022), "Innocent until proven guilty: suspicion of deception in online reviews", European Journal of Marketing, Vol. 56 No. 4, pp. 1184-1209. https://doi.org/10.1108/EJM-10-2019-0776 WOS:000782134700001
- Fine, M. B., Gironda, J. T., Petrescu, M., & Dobre, C. (2022). The Oscars: Friends and foes for millennials. Journal of Consumer Behaviour, Vol. 21( 6), 1494– 1505. WOS:000852985300001
- Dobre, C., Milovan, A.-M., Preda, G. and Naghi, R. (2023), "Post-purchase behaviour triggers in branded mobile shopping apps", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-08-2022-0357.
- Costinel Dobre *, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie, The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective, în J. Theor. Appl. Electron. Commer. Res. 2021, Vol. 16(7), 2532-2553; WOS:000737562900001
- Maria Petrescu, Costinel Dobre, Anca-Maria Milovan-Ciuta (2018), Social bonds and millennial consumers' activity in social networks, International Journal of Internet Marketing and Advertising, Volume 12, Issue 3. (ESCI)
- Dobre, C., Preda, G., Milovan, A., Naghi, R.I. & Prada, S.I. (2021). The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor. Review of Innovation and Competitiveness, 7 (1), 33-59. https://doi.org/10.32728/ric.2021.71/2 (ERIH+)
- 6. GHACHEM, LASSAAD; DOBRE, COSTINEL; ETEMAD-SAJADI, REZA; MILOVAN-CIUTA, ANCA (2019), THE IMPACT OF CULTURAL DIMENSIONS ON THE PERCEIVED RISK OF ONLINE SHOPPING, Published by: Studia Universitatis Babes-Bolyai. (ERIH+)
- Dobre, C., Bezzaouia M., Milovan, A., M., Rusan (Joantă), R., Cultural differences and motivations for the purchase and consumption of the luxury brands, Romanian Journal of Marketing, Nr. 1, 2016, January- March.
- Dobre, C., Dragomir, A. C., Milovan, A.M. (2013), A marketing perspective on the influences of waiting time and servicescape on perceived value, Management&Marketing, 1842-0206, No4, Vol. 8.
- Dobre, C., Dragomir, A., Preda, G., (2009), Consumer Innovativeness: A Marketing Approach, Revista de Management și Marketing, nr. 2, vol. 4
