Studii doctorale
Titlul tezei de doctorat
Relațiile dintre percepția valorii serviciilor și satisfacția clienților
Domeniul tezei de doctorat
Domeniul Marketing
Anul susținerii tezei
2013
Cărți publicate
- Remus NAGHI, Anca DRAGOMIR, Cercetări de marketing. Aplicaţii, exerciţii şi teste de verificare, Editura Solness, Timişoara, 2010, ISBN 978-973-729-205-6
- Florin FOLTEAN, Remus NAGHI, Anca DRAGOMIR, Cercetări de marketing. Manual pentru învăţământ la distanţă, Editura Universităţii de Vest, Timişoara, 2010, ISBN 978-973-125-312-1
Articole publicate
- Costinel DOBRE, Anca DRAGOMIR, Gheorghe PREDA, Consumer Innovativeness: A Marketing Approach, Revista de Management și Marketing, 2009, nr. 2, vol. 4, ISSN 1842-0206
- Costinel DOBRE, Anca DRAGOMIR, Florin ISAC, Duality, asymmetry and the placebo effect of the scale price. The relationship between the perceived prices and perceived value of products in the marketing literature, Revista Română de Marketing, 2011, vol. 4, ISSN: 1842-2454, EISSN: 1844-6523
- Costinel DOBRE, Anca Cristina DRAGOMIR, Anca-Maria MILOVAN-CIUTA, A Marketing Perspective on the Influences of Waiting Time and Servicescape on Perceived Value, Revista de Management și Marketing, 2013, nr. 4, vol. 8, ISSN 1842-0206
- Remus NAGHI, Anca DRAGOMIR, Ana Maria NAN, The role of internal marketing in the innovation process, 15th International Scientific Symposium „Strategic management and decision support systems in strategic management”. Topic: Learning, innovation and organization growth in the context of strategic management, Subotica, 2010
- Anca Cristina DRAGOMIR, Anca Raluca MAGHEŢIU, Conceptual approaches regarding customer value, International conference: Marketing - from Information to Decision, 2nd edition, Cluj, 30-31 octombrie 2009 - publicat in volumul conferinţei, Cluj Napoca, ISSN/ISBN 2067-0338, pagina 163
- Monglo, H., Dragomir, A.C., (2019), „The effect of the store atmosphere on the consumer shopping behavior in Cameroon”, Ecoforum Journal, Vol 8, No 2
- Naghi, R.N., Preda, G., Dragomir, A.C., (2018), „The Relationship Between Internal Market Orientation And Employee Job Satisfaction: The Case Of The Romanian Banking Sector”, Journal Studia Universitatis Babes-Bolyai Negotia, Vol. 63, No. 4, pp. 5-41
- Sahour S.A., Dragomir, A.C., (2018), „The impact of the congruence between brand personality and self-image on consumers’ behavioral responses: conceptual framework”, Ecoforum Journal, Vol 7, No 3, pp. 532-540
