Studii doctorale
Titlul tezei de doctorat
Studiu privind adoptarea marketingului relational si impactul asupra performantei organizatiilor
Domeniul tezei de doctorat
Marketing
Anul susținerii tezei
2010
Cărți publicate
- Adoptarea marketingului relational si impactul asupra performantei organizatiilor. Editura Mirton, 2011
- Managementul vanzarilor. Teorie si practica. Editura Mirton, 2011
- Marketing. Sinteze si aplicatii. Editura Mirton, 2008
Articole publicate
- Cristian DUŢU, The influence of relationship marketing drivers on marketing and business performance, Timişoara Journal of Economics, 2012, Vol. 5, (18), ISSN 1842-7340, pag. 205-220
- Cristian DUŢU, Horaţiu Hălmăjan, The Effect of Organizational Readiness on CRM and Business Performance, International Journal of Computers, 2011, Issue 1, Vol. 5, pp. 106 – 114
- Cristian DUŢU, Horaţiu Hălmăjan, CRM Processes and the Impact on Business Performance, Proceedings of the 5th WSEAS International Conference on Economy and Management Transformation, 2010, Vol. 2, pp. 762 – 767