Studii doctorale
Titlul tezei de doctorat
Decizii şi experienţe ale cumpărătorilor în mediul online
Domeniul tezei de doctorat
Marketing
Anul susținerii tezei
2012
Cărți publicate
- Costinel Dobre si Anca Milovan, (2019), Marketing online și social media. Călătorie în lumea virtuală a marketingului, C.H. Beck
- Prada, S., Constantin, A.M. (2009), Activitatea de Relaţii publice. Cazuri practice, Editura Muzeului Ţării Crişurilor, ISBN 978-973-7621-17-7
Articole publicate
- LASSAAD GHACHEM, COSTINEL DOBRE, REZA ETEMAD-SAJADI, ANCA- MARIA MILOVAN-CIUTA (2019)The Impact of Cultural Dimensions on the Perceived Risk of Online Shopping, Studia UBB Negotia, DOI:10.24193/subbnegotia.2019.3.01
- Anca Maria Milovan-Ciuta, Vasilica Marinela Ardelean, Sid Ahmed Sahour, Florin Cristian Jurca (2019), THE COUNTRY OF ORIGIN INFLUENCE ON THE DECISION TO BUY WINE. A RESEARCH FRAMEWORK PROPOSAL, Ecoforum Journal
- Maria Petrescu, Costinel Dobre, Anca-Maria Milovan-Ciuta (2018), Social bonds and millennial consumers' activity in social networks, International Journal of Internet Marketing and Advertising
- Milovan, A.M.; Dobre, C; Moisescu, O. (2025). Boosting brand behavioral intentions via integrated explicit product placements in podcasts, Journal of Business Research, vol. 189, 115129 https://doi.org/10.1016/j.jbusres.2024.115129
- Costinel Dobre, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie, The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective, în J. Theor. Appl. Electron. Commer. Res. 2021, Vol. 16(7), 2532-2553; WOS:000737562900001
- Petrescu, M., Kitchen, P., Dobre, C., Ben Mrad, S., Milovan-Ciuta, A., Goldring, D. and Fiedler, A. (2022), "Innocent until proven guilty: suspicion of deception in online reviews", European Journal of Marketing, Vol. 56 No. 4, pp. 1184-1209. https://doi.org/10.1108/EJM-10-2019-0776 Accession Number: WOS:000782134700001
- Dobre, C., Milovan, A.-M., Preda, G. and Naghi, R. (2023), "Post-purchase behaviour triggers in branded mobile shopping apps", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-08-2022-0357
- Petrescu, M., Kachen, S., Dobre, C., Milovan-Ciuta, A. & Orzan, M. (10 Mar 2024): Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables, Journal of Marketing Communications, DOI: 10.1080/13527266.2024.2328558
- Zeqiri, J., Koku, P.S., Dobre, C., Milovan, A.-M., Hasani, V.V. and Paientko, T. (2024), "The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies", Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MIP-06-2023-0248
- Petrescu, Maria; Siqueira, Jose Ribamar; Dobre, Costinel; Mrad, Selima Ben; Milovan, Anca Maria; Kara, Aycan, Social comparison and self‐determination in luxury consumption motivations, Journal: Psychology & Marketing, First published: 06 October 2024 https://doi.org/10.1002/mar.22126
